(978) 330-2291  • info@events-by-design.com • Salem, NH & Marlborough, MA


Creative Director, Shana Higgins comes from a very creative family. At a young age Shana was classified as eclectic, with a true vision in design, she constantly pushed the envelope.


Shana began her career in creative design in 1996 after graduating from Shawsheen Tech, and since has worked for ad agencies and printers in Massachusetts and New Hampshire on accounts including Corporate Identity, Automotive advertising, and corporate marketing. In 2009, she decided to create her own wedding invitations since nothing out there was to her liking or fit her budget. Opening the doors for starting her own invitation business with the help of some friends that were getting married, the first Events by DeSign invitation was born.


Today, Shana's goal is to provide budget savvy brides with exceptional value and the most exquisite designs imaginable.

about us

Creative Director, Darlene Welch is the matriarch of the creative family. A graduate from Northeastern University and UMASS Lowell, she first tested her design skills in interior and floral design, with emphasis in silk arrangements. A graphic designer for over 12 years, she specializes in print and event design, along with corporate branding. Darlene joined Shana in the invitation business to offer clients a complete package.


Darlene takes pride in creating innovative designs that are distinct, and have aesthetic value to the customer.

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